Rivers & Glen

Made at Wier/Stewart

Rivers & Glen Trading Company is an outdoor apparel and fly shop located in Augusta, GA and Savannah, GA. This concept is an attempt to bring their traditional look and feel into the space of younger outdoor brands like North Face and Patagonia with a bold versatile mark complemented by adventurous bright colors pulled from the flies that they tie in house. The symbol is an abstraction of their two primary elements the “river” represented by the meandering line moving slightly upward at the cadence of the fisherman’s arm reinforcing the sense of tranquil adventure that is so vital to the sport and the “glen” is the base by which the river can progress and holds the mark firmly together.
Skills Required
Branding, Illustration, Typography


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